Demian Hwan Choi

His cousin, who was a firefighter, suffered severe burns to his head. Driven by the need to cover his cousin’s scars, he found his way into SMP (Scalp Micropigmentation) and began learning the craft.

This motivation shaped his motto and brand image: to help people heal from pain through SMP, both physically and psychologically.

Hwan Amin Choi was born in Korea, a country with a relatively short history in SMP, but one that is growing faster than any other country in the world.

He has developed his own unique dot arrangement method to stand out in the SMP industry. Hwan has mastered the golden point technique for creating natural side line expressions, more than anyone else.

The key to his success is his exceptional ability to customize each treatment to fit the individual's head shape, appearance, and chin structure.

Furthermore, Hwan has developed ASMP technology, an independent line expression technique created in Korea. ASMP goes beyond traditional dotting by offering texture lines that suit each customer’s unique style.

Hwan also uses an automatic dotting SMP machine and technique that’s ready to go, and he is continuing to conduct clinical trials. Starting with the Pygmenta community, he plans to introduce this machine to the world.

Hwan continues to grow and aims to become a dominant force in the SMP industry, starting in Asia and eventually taking the world by storm.